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April 09, 2018   |   Business Korea

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Targeting A Niche Market: Hyundai to Launch Diesel Model for First Time in US


Hyundai Motor will launch its diesel car in the US for the first time in more than 30 years since its entry into the US market. With the launch of the new Santa Fe Diesel, which is a sports utility (SUV) to be launched in the US in July or August, the company is determined to meet demand for diesel vehicles in a niche market in the US where gasoline cars are preferred.

The Korean automaker will release the gasoline models first and the diesel model next year. It will be the first time that Hyundai will launch a diesel car in the US market since making a foray into the US market in 1986.

"We have made this decision because diesel cars have the advantage of high fuel efficiency, strong torque and traction," said an official of Hyundai Motor America.


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http://www.businesskorea.co.kr/english/news/industry/21522-targeting-niche-market-hyundai-launch-diesel-model-first-time-us

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