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February 04, 2018   |   MiBiz


Confidence in truck market spurs OEMs to offer more diesel options

By offering diesel powertrains in their light-duty pickup trucks, the Detroit Three automakers are betting they can eke out even more sales in what’s been a red-hot market. Diesel options are now available on the top-volume pickups from General Motors, Ford and Ram. OEMs are reasoning that truck consumers are much more open to the powertrains. In fact, many truck buyers have been asking for years for more diesel options in light-duty trucks, said Mike Wall, director of automotive analysis at IHS Markit in Grand Rapids. 

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