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April 16, 2019   |   The New York Times


A New Recruitment Tool for Construction: The Joystick

Plastic excavators, bulldozers and cranes fueled by imagination have long captivated toddlers. Now, the construction industry is trying to attract teenagers with realistic computer simulators of those same heavy machines, hoping to build a younger work force.

To attract replacements who grew up playing Call of Duty, some construction companies, unions and schools have turned to simulators that replicate jobs done by heavy equipment, like pushing dirt or lifting steel. Whether it will persuade enough digital natives to embrace hard hats is unclear, but the industry agrees that a revitalization is necessary.

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