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February 26, 2018   |   Diesel Technology Forum

Policy Insider

Olympics May Be Over but South Korea is on the Podium for Diesel

The list of automakers bringing more diesel options to market segments that are growing in popularity with consumers also shows that diesel has a bright future in the U.S. passenger vehicle market.


The Olympics may be over, but there’s more good news coming out of South Korea. Thanks to Hyundai and Kia, U.S. car buyers will have more diesel options soon. Both automakers announced plans to bring a diesel SUV to the U.S. market. More diesel options will mean more choice for car buyers while also helping to demonstrate that diesel has a rosy future for cars and light trucks.

South Korean automakers Kia and Hyundai announced plans to bring a diesel option to one of the best-selling SUVs. U.S. car buyers looking for fuel efficient options in these segments will now have more options from which to choose. For several years, SUVs and light trucks have outsold sedans in the U.S. as these vehicles better fit consumers’ needs. The announcement from South Korea will add to the growing list of automakers already in the diesel SUV and pickup market: GM, Nissan, Jeep, Ram, Jaguar, Land Rover and BMW. In fact, Ford announced a plan to bring a diesel option to the F-150, America’s best-selling passenger car.

A diesel option offers consumers many benefits including superior fuel economy. According to the U.S. Environmental Protection Agency, a diesel option can deliver a 15-20 percent fuel economy improvement over a comparable gasoline model. While fuel prices fluctuate, consumers are likely to save at the pump. For those looking to drive longer distance, greater fuel savings translates directly to extended range…meaning less stops for fuel. For automakers, more fuel efficient choices in growing market segments can help meet fuel economy targets.

The benefits are just more than fuel economy. One of the great benefits of the diesel powertrain is its torque, or pulling power. Those car buyers looking to take the family to the lake house while pulling the family boat will see great improvement in pulling power with a diesel option.

The list of automakers bringing more diesel options to market segments that are growing in popularity with consumers also shows that diesel has a bright future in the U.S. passenger vehicle market. Diesel options will offer more choice for consumers while helping manufacturers meet fuel economy goals.



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Ezra Finkin
Director, Policy
efinkin@dieselforum.org
301-668-7230

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