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December 03, 2018   |   Diesel Technology Forum

Policy Insider

How Do You Make a Tough Truck Even Tougher?

All these new diesel announcements mean great things for consumers that have new efficient choices that will save them money at the pump and help reduce emissions for the benefit of us all.


This week is the Los Angeles Auto Show and the big news was big things for diesel. Jeep announced a diesel option for its new pickup, the Gladiator.  Meanwhile, Motor Trend magazine announced its annual awards for the Truck of the Year and SUV of the Year. Diesel-powered vehicles were finalists in both divisions and will probably be back contending again next year. 

 In the SUV of the Year competition, the 2018 Land Roiver Range Rover Velar D180 was one of the finalist among 36 competing vehicles and earned praise for its smooth and efficient diesel powertrain. The ultimate winner in the category was 2019 Jeep Wrangler, which FCA has said will have a diesel engine option in 2020. In the Truck of the Year content the 2018 Ford F-150 Power Stroke diesel was one of the four finalists, losing out to the 2019 Ram 1500. A diesel option is not currently offered in the 2019 Ram, although it is available in the 2018 model and is expected to be offered later in the new model. 

Oh, and the good news for diesel is not all about pickups. Mazda announced a diesel option for its Mazda3 sedan that will give owner more performance and more efficiency. This will make the Mazda3 the first vehicle in the U.S. to have the long awaited Skyactiv-D engine! All these new diesel announcements mean great things for consumers that have new efficient choices that will save them money at the pump and help reduce emissions for the benefit of us all.

Now, this is one tough truck that lives up to its image.


What could make this truck tougher? A diesel engine, and that is exactly what Jeep will offer customers looking for durability, performance and efficiency.   

Today, pickups and SUVs are out selling sedans by about 3 to 1 and more fuel efficient options, like diesel, will save owners in fuel cost and reduce emissions that benefit all of us. A typical diesel full-size pickup gets better fuel economy over its gasoline counterpart by about 6 mpg that translates to about $300 in fuels savings in today’s fuel prices. Consumers get other benefits like extended driving range and much higher torque.  A full-size diesel pickup owner can tow the family and the family boat while saving fuel and stopping less.

SUV Shareable

The efficiency of the diesel option over a comparable gasoline model translates directly to lower emissions particularly greenhouse gas emissions.  If more of these larger pickups and SUVs came with high efficiency diesel engines we could see similar benefits generated by zero-emissions technology, primarily battery-electric cars that are mostly offered in smaller sedans. For example, if every full-size pickup sold today came with a diesel option, we could see the same greenhouse gas emissions reduce as 15 percent of the U.S. car fleet being a zero-emissions battery-electric. 

That is big news since zero-emissions passenger cars make up just over 1 percent of the total car fleet today. More diesel options in the makes and models American car buyers prefer means more emission reductions. There are more diesel options for consumers this year and there will be more coming to dealer lots soon. These new diesels will put money back in their owners wallets and reduce emissions for us all.

 



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Key Contact

Ezra Finkin
Director, Policy
efinkin@dieselforum.org
301-668-7230

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What could make this truck tougher? A diesel engine, and that is exactly what Jeep will offer customers looking for durability, performance and efficiency.   

\r\n

Today, pickups and SUVs are out selling sedans by about 3 to 1 and more fuel efficient options, like diesel, will save owners in fuel cost and reduce emissions that benefit all of us. A typical diesel full-size pickup gets better fuel economy over its gasoline counterpart by about 6 mpg that translates to about $300 in fuels savings in today’s fuel prices. Consumers get other benefits like extended driving range and much higher torque.  A full-size diesel pickup owner can tow the family and the family boat while saving fuel and stopping less.

\r\n

\"SUV

\r\n

The efficiency of the diesel option over a comparable gasoline model translates directly to lower emissions particularly greenhouse gas emissions.  If more of these larger pickups and SUVs came with high efficiency diesel engines we could see similar benefits generated by zero-emissions technology, primarily battery-electric cars that are mostly offered in smaller sedans. For example, if every full-size pickup sold today came with a diesel option, we could see the same greenhouse gas emissions reduce as 15 percent of the U.S. car fleet being a zero-emissions battery-electric. 

\r\n

That is big news since zero-emissions passenger cars make up just over 1 percent of the total car fleet today. More diesel options in the makes and models American car buyers prefer means more emission reductions. There are more diesel options for consumers this year and there will be more coming to dealer lots soon. These new diesels will put money back in their owners wallets and reduce emissions for us all.

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