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Chevrolet Primed for Rising Demand for Diesel Cars

April 26, 2012 // General Motors

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“Even with high fuel prices, we’re seeing more consumers willing to invest in more advanced technology, fuel-efficient vehicles,” said Allen Schaeffer, executive director of the Diesel Technology Forum, a non-profit educational organization. “We’re really excited about what the Chevy Cruze brings to this segment. It’s already a successful car in its fuel efficiency and market acceptance. With GM’s advanced clean-burning diesel technology under the hood, Cruze stands to be a game changer.”

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Today's clean diesel heavy-duty trucks are 98 percent cleaner than those made 10 years ago.