M-B Will Hit The Road With 50-State Diesels
Luxury buyers want to appear environmentally responsible but don't want to give up performance, says Mercedes-Benz.
Marketing campaigns for three new-generation Bluetec light trucks will try to convince potential buyers that the two qualities aren't contradictory by taking diesels on a nationwide tour, says Steve Cannon, vice president of marketing for Mercedes-Benz USA.
Mercedes also wants to play up the economics of owning a diesel. Fuel economy is about 30 percent better than with a similarly powered gasoline-driven vehicle.
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