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News Article
February 29, 2008
San Jose Mercury News

Driving The Green Diesel

By Jason Stein

Even with no more smell and no more black smoke, the diesel has yet to achieve mass appeal in North America

Diesels are loud, smoky and they stink. Right? Wrong.

Mercedes-Benz might have the answer to getting the average car buyer thinking much differently about the smog-inducing, black-smoke-puffing diesel era of the 1970s. It might even hold the key to a diesel revolution in North America. OK, maybe evolution.

Bluetec, as Mercedes calls its new range of engines, is not your father’s diesel.

In a very short time, the technology will find its way into more than just Mercedes vehicles. It could even become the standard in the industry. Most major German automakers are eyeing the technology and you can expect an equally major push into this country. With the durability and cost savings associated with diesel’s lower fuel consumption, it might move North Americans in a new direction . . . if only we could get over our perceptions of diesel. Read the full story.


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