Two big drivers of diesel’s recovering “take-rate” are the Ram pickup diesel & new GM pickups - Allen Schaeffer, Diesel Technology Forum…
Improving fuel efficiency and reducing CO2 emissions is not just a goal at Mazda North American Operations, it's part of their business plan.
Improving fuel efficiency and reducing CO2 emissions is not just a goal at Mazda, it's part of our business plan; we will make vehicles that are safer for our environment," said Jim O'Sullivan, President and CEO, Mazda North American Operations. "We will increase our fuel economy globally by 30 percent by 2015 and offer affordable eco-friendly vehicles to all Mazda customers, not to just a limited segment of the market. The SKYACTIV-D powertrains will play a big part in making this happen."
The all-new next-generation SKYACTIV-D powertrains are the product of Mazda's ongoing Sustainable Zoom-Zoom strategy. The SKYACTIV-D (diesel-based) engines will deliver the sporty driving experience that Mazda is known for, coupled to superior eco-friendliness. Fuel economy will improve 20 percent on the SKYACTIV-D. Headquartered in Irvine, CA, Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 700 dealers.
For more information visit the Mazda North American Operations website.