Diesel's evolution over the past decade is poised to drive a revolution in the light-duty vehicle market and the choices available to consumers.
Presenters
Leading public opinion pollster, Hal Quinley from Yankelovich/TSC, discusses the findings of a new survey of American consumers, with an oversample of California consumers, fielded July 14-21, 2008. Learn more on consumer perceptions about clean diesel fuel and technology, as well as new biodiesel alternatives, including fuel efficiency, environmental impact and performance.
Automotive analyst, Kevin McMahon from the Martec Group, shares new research findings that help quantify the economic and environmental benefits of new clean diesel vehicles. For instance, the study found that replacing just 15 percent of the U.S. fleet with diesel-powered vehicles would save 17 billion gallons of fuel and reduce CO2 emissions by 190 million tons over the vehicles' lifetime.
