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Mazda North American Operations

Improving fuel efficiency and reducing CO2 emissions is not just a goal at Mazda, it's part of our business plan; we will make vehicles that are safer for our environment," said Jim O'Sullivan, President and CEO, Mazda North American Operations. "We will increase our fuel economy globally by 30 percent by 2015 and offer affordable eco-friendly vehicles to all Mazda customers, not to just a limited segment of the market. The SKYACTIV-D powertrains will play a big part in making this happen." 

The all-new next-generation SKYACTIV-D powertrains are the product of Mazda's ongoing Sustainable Zoom-Zoom strategy. The SKYACTIV-D (diesel-based) engines will deliver the sporty driving experience that Mazda is known for, coupled to superior eco-friendliness. Fuel economy will improve 20 percent on the SKYACTIV-D. Headquartered in Irvine, CA, Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 700 dealers.

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What is diesel technology: Can tech conquer everything but the smell at the pump?
May 12, 2015 // Extreme Tech.com

That’s the main advantage: a highway driving range of 400 to 800 miles on diesel, or one fill-up a day on long trips. Even in mixed city-highway driving, you’ll make fewer stops at the pump. The Diesel Technology Forum, an industry trade group, says di. . .  read more

Toyota, Mazda Consider Sharing Fuel-Efficient Technologies
May 10, 2015 // The Wall Street Journal

Under consideration is a deal in which Toyota would offer its plug-in hybrid and fuel cell technologies to Mazda. In return, Mazda would provide its fuel-efficient gas and diesel engine technologies to Toyota, said the person who spoke on the condition of. . .  read more

Diesels made up majority of Mazda's Japan sales in February
March 24, 2015 // Nikkei

TOKYO -- Vehicles with diesel engines accounted for more than half of passenger cars sold by Mazda Motor in the domestic market last month, a first for the Japanese automaker. This marks the first time since 2000 that diesels made up a majority of cars. . .  read more

Mazda bets on diesel-only car for Japan launch of key 2015 model
February 27, 2015 // Reuters

(Reuters) - Japan's Mazda Motor Corp will sell only diesel-powered cars in the domestic launch of its key model for 2015, gambling it can convince the country's army of hybrid petrol-electric drivers that the days of sooty, noisy diesels are long gone.  read more

As the World Embraces Diesels, Americans Still Play Hard to Get
February 7, 2015 // The New York Times

“Quiet” and “diesel” are two words not usually seen together. When American consumers think of diesel-engine vehicles — if they think about them at all — other words most likely come to mind, like “noisy,” “smoky” and “slow.” But that has changed. Toda. . .  read more

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50/50/50 by 2030: Transportation and the California Energy Challenge #cleandiesel & petroleum reduction https://t.co/vWamxzR7B5 via @YouTube
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