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Mazda North American Operations

Improving fuel efficiency and reducing CO2 emissions is not just a goal at Mazda, it's part of our business plan; we will make vehicles that are safer for our environment," said Jim O'Sullivan, president and CEO, Mazda North American Operations. "We will increase our fuel economy globally by 30 percent by 2015 and offer affordable eco-friendly vehicles to all Mazda customers, not to just a limited segment of the market. The SkyActiv-D powertrains will play a big part in making this happen." 

The all-new next-generation SkyActiv-D powertrains are the product of Mazda's ongoing Sustainable Zoom-Zoom strategy. The SkyActiv-D (diesel-based) engines will deliver the sporty driving experience that Mazda is known for, coupled to superior eco-friendliness. Fuel economy will improve 20 percent on the SkyActiv-D. Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers.

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Diesels made up majority of Mazda's Japan sales in February
March 24, 2015 // Nikkei

TOKYO -- Vehicles with diesel engines accounted for more than half of passenger cars sold by Mazda Motor in the domestic market last month, a first for the Japanese automaker. This marks the first time since 2000 that diesels made up a majority of cars. . .  read more

Mazda bets on diesel-only car for Japan launch of key 2015 model
February 27, 2015 // Reuters

(Reuters) - Japan's Mazda Motor Corp will sell only diesel-powered cars in the domestic launch of its key model for 2015, gambling it can convince the country's army of hybrid petrol-electric drivers that the days of sooty, noisy diesels are long gone.  read more

As the World Embraces Diesels, Americans Still Play Hard to Get
February 7, 2015 // The New York Times

“Quiet” and “diesel” are two words not usually seen together. When American consumers think of diesel-engine vehicles — if they think about them at all — other words most likely come to mind, like “noisy,” “smoky” and “slow.” But that has changed. Toda. . .  read more

2016 Mazda CX-3 Preview: 2014 Los Angeles Auto Show
November 19, 2014 // Motor Authority

For the U.S. market, power will come from a Skyactiv-G 2.0-liter four-cylinder engine. Mazda hasn’t confirmed performance specs just yet but expect it to match the 155 horsepower and 150 pound-feet of torque offered by the same engine found in the Mazda 3. . .  read more

Mazda6 Diesel Sets 20 Speed Records
October 23, 2014 // Hybrid Cars

Mazda managed to break 20 speed records with its diesel-powered Mazda6. Three Mazda6 SKYACTIV-D 2.2-liter clean diesels completed a 24-hour marathon run on the high-speed track this last weekend, with the front car achieving an average speed of 137.37 . . .  read more

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It’s A Great Time To Drive A Diesel - Final Gear #Chevy Colorado ZR2 Concept http://t.co/9qbp6ygOUY via @dieselpowermag
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